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What marketing strategy do we use to gain students with low. "But without question, on the positive side is the fact that these institutions are serving larger and larger numbers of students at affordable levels." Undergraduate tuition and fees average ,000 per year at Phoenix but vary depending on location and degree program, Mr. Average per-year tuition and fees for private four-year schools, by contrast, come to more than ,000, according to the College Board, a not-for-profit membership association with more than 5,400 educational organization members. What marketing strategy do we use to gain students with low cost budgets for a new private university?